In today’s fast-moving social media landscape, staying current and captivating can take time and effort. Therefore, social media scheduling tools have become crucial to any effective marketing strategy.
A well-chosen tool can allow you to design, plan, and post your material in advance, freeing up valuable time to concentrate on other essential duties. This blog post highlights the top 15 social media scheduling tools in 2023, comparing their functions, prices, and other aspects to help you determine the most suitable tool for your unique needs.
By implementing one of these social media scheduling tools, you can streamline your social media presence and establish an effective marketing plan for your business in 2023.
Why are Social Media Scheduling Tools Essential?
Social media scheduling tools are essential for several reasons:
1. Consistency
Scheduling tools enable you to plan and publish content regularly, even when you cannot post manually. This consistency can help establish a reliable posting schedule, improving engagement with your audience.
2. Time-saving
Scheduling tools allow you to create and schedule social media posts in advance, saving you significant time. For example, you can plan your posts for the week or month ahead without manually creating and publishing each post daily.
3. Strategic planning
Scheduling tools enable you to plan your social media content, ensuring that your posts are aligned with your overall marketing and business goals. In addition, these tools allow you to develop a cohesive and effective social media strategy to help you achieve your objectives.
4. Reach optimization
Scheduling tools allow you to publish content at the best times for your target audience, regardless of availability. It helps you maximize your reach and engagement by ensuring that as many people see your posts as possible.
5. Analytics and tracking
Many scheduling tools also provide analytics and tracking features, which allow you to measure the performance of your social media content. Analytics can help you understand what works best for your audience and adjust your social media strategy accordingly.
15 Kickass Social Media Scheduling Tools for 2023
SocialBu is a comprehensive social media management platform designed to help businesses improve their social media presence and maximize their results. SocialBu provides a range of features, including publishing, responding, analyzing, and automating, all in one convenient platform. By leveraging the power of SocialBu, businesses can streamline their social media strategy and achieve better engagement with their audience.
Main Features
- Scheduling
- Social Media Calendar
- Detailed Reports
- Ai-Content Generator
- Content Curation
- Unified Inbox
- RSS Feeds
Pricing
SocialBu’s starting price is $15.8/month
2. Hootsuite
Hootsuite is an all-inclusive platform. It helps manage social media that enables you to plan, post, and oversee your online presence across various networks such as Facebook, Twitter, Instagram, LinkedIn, and others.
Main Features
- Post scheduling
- Social listening
- Team Collaboration
- Reports
Pricing
Hootsuite’s pricing starts at $29 per month for the Professional plan and goes up to $599 per month for the Enterprise plan.
If you are already using Hootsuite and looking for an alternative, here is a list of the best Hootsuite alternatives you can try out.
3. Buffer
Buffer is an additional widely-used tool for managing social media, which presents an easy and intuitive approach for arranging and publishing your content. Buffer accommodates social networks such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Main Features
- Multiple social network support
- Detailed analytics
- Performance tracking
Pricing
Buffer’s pricing starts at $15 per month for the Individual plan and goes up to $599 per month for the Business plan.
4. Later
Later is a social media scheduling tool specifically designed for Instagram. With Later, you can schedule your posts, manage multiple Instagram accounts, and analyze your performance. Later also offers a mobile app, making it easy to schedule posts on the go.
Main Features
- Post scheduling
- Bulk scheduling
- Performance Analytics
Pricing
Later’s pricing starts at $9 per month for the Basic plan and goes up to $49 per month for the Premium plan.
5. Sprout Social
Sprout Social is a great social media management platform that offers a range of features, including scheduling, publishing, monitoring, and analytics. In addition, sprout Social supports multiple social networks, including Facebook, Twitter, Instagram, LinkedIn, and more, and provides detailed insights and reports to help you understand your audience and improve your performance.
Main Features
- Post scheduling
- Monitoring
- Analytics
Pricing
Sprout Social’s pricing starts at $99 per month for the Deluxe plan and goes up to $249 per month for the Premium plan.
6. CoSchedule
CoSchedule is a comprehensive social media management and scheduling platform that offers a range of features, including scheduling, publishing, monitoring, and analytics. CoSchedule supports multiple social networks, including Facebook, Twitter, Instagram, LinkedIn, and more, and provides a range of tools to help you improve your performance, including real-time analytics and reports.
Main Features
- Content Calendar
- Team Collaboration
- Analytics
Pricing
CoSchedule’s pricing starts at $30 per month for the Headline Analyzer plan and goes up to $400 per month for the Marketing Suite plan.
7. Planoly
Planoly is a social media scheduling tool specifically designed for Instagram. With Planoly, you can schedule your posts, manage multiple Instagram accounts, and analyze your performance. Planoly also offers a range of features to help you grow your audience, including hashtag suggestions, analytics, and more.
Main Features
- Scheduling
- Guides about the best time to post
- Instagram tagging
Pricing
Planoly’s pricing starts at $9 per month for the Personal plan and goes up to $79 per month for the Business plan.
8. Sendible
Sendible is a user-friendly social media management platform offering various features, including scheduling, publishing, monitoring, and analytics. Sendible supports multiple social networks, including Facebook, Twitter, Instagram, LinkedIn, and more, and provides detailed insights and reports to help you understand your audience and improve your performance.
Main Features
- Post scheduling
- Tracking
- Post approvals
- Reporting
Pricing
Sendible’s pricing starts at $29/per month
9. Agorapulse
Agorapulse is a complete social media management tool that offers features for scheduling, publishing, and analyzing social media performance. The tool supports multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Agorapulse also offers a feature to schedule and publish Instagram stories, making it easier for businesses to reach their target audience on Instagram.
Main Features
- Automated scheduling
- Post approvals
- Activity tracking
Pricing
Agorapulse offers four plans priced from $99-$499 per month. In addition, you can purchase additional profiles and users for an additional cost.
10. SocialBee
SocialBee is one of the top-selling social media management tools that offer features for scheduling, publishing, and analyzing social media performance. The tool supports multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. SocialBee also offers a feature to schedule and publish Instagram stories, making it easier for businesses to reach their target audience.
Main Features
- Post scheduling
- Story Scheduling
- Analytics
Pricing
SocialBee’s pricing starts at $19/month
11. Social Pilot
SocialPilot is an alternative platform that is comparatively less extensive than others. Regarding scheduling, they provide typical calendar-based scheduling to present content when it has the maximum probability of engagement. Moreover, SocialPilot includes impressive content curation features and a feature to post curated content directly when you find it with just a couple of clicks. The scheduling aspect of SocialPilot is complemented by features such as drafts and the ability to repeat posts. It supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, GMB, and TikTok.
Main Features
- Content Curation
- RSS Feeds
- TikTok Support
Pricing
Social Pilot’s pricing starts at $25.50/month
12. Promo Republic
The Promo Republic is another dashboard for franchise and independent local businesses. It utilizes AI to identify the optimal time to publish content, which means you only need to add the content you desire. Additionally, you can schedule posts for multiple accounts at once, which makes the process quicker. However, it is still being determined if there’s a stop-posting function. It works with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.
Main Features
- Ai to identify optimal posting time
- Post scheduling
- Analytics
Pricing
Promo Repulbic’s pricing starts at $49/per month
13. eClincher
eClincher is an additional dashboard that offers social media scheduling tools. It features a visual calendar that allows you to schedule posts and smart queues to post other content. Additionally, eClincher provides in-app design tools for creating posts. You can also use an RSS feed with Instagram to maintain a complete feed. It supports major social networks, Google My Business and TikTok.
Main Features
- RSS Feeds
- Smart queues
- TikTok Support
Pricing
eClincher pricing starts at $59/month
14. RecurPost
RecurPost is primarily a social media scheduler specializing in evergreen content. You can schedule across platforms simultaneously and create content with Canva and multimedia in-app. With RecurPost, you can create a content library that is automatically scheduled by the app. Then, when you exhaust your content, RecurPost starts the cycle again. It is compatible with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and GMB.
Main Features
- Bulk scheduling
- Social Calendar
- Team Collaboration
Pricing
RecurPost pricing starts at $15/month
15. ContentCal
ContentCal is a lesser-known tool for social media scheduling that provides automated scheduling for optimal efficiency along with strong collaboration and approval features. Moreover, you can publish the same content on multiple social networks, making the process even more efficient. Additionally, you can schedule content for other platforms, such as websites and email. Overall, ContentCal is an easy-to-use tool that streamlines operations. It is compatible with Facebook, Instagram, LinkedIn, Twitter, Pinterest, and GMB.
Main Features
- Social Media Monitoring.
- Posts Scheduling.
- Multi-User Collaboration.
Pricing
ContentCal pricing starts at $37/per month
Conclusion
Fortunately, many social media scheduling tools are available to help streamline your social media marketing efforts and maximize your online presence.
Whether you’re a business owner or a social media manager for a large corporation, these 15 kickass social media scheduling tools are worth considering for your 2023 social media strategy.
If you are using any other tools that we have not mentioned here, feel free to comment with your go-to tool and we will be sure to add it to our list!
