Custom stickers are an incredibly effective way to promote your brand and build visibility. They can be used on products, packaging, promotional materials, and even as giveaways. But before you order custom stickers for your brand, there are several key elements that you should take into account to ensure the best possible outcome.
In this article, we’ll discuss 6 essential things you should consider when ordering custom stickers for your brand – from selecting the right size and shape of the sticker to choosing a suitable material and quality for your needs. Let’s dive in!
1. Set your budget for the stickers
The first step in creating custom stickers that reflect your brand’s aesthetic is determining your budget. It’s important to consider not only the cost of the actual sticker itself, but also any additional costs such as shipping and printing that may be associated with it. Setting a realistic budget before you start the process will help you ensure that you get the best quality stickers within your budget.
2. Determine what type of sticker best suits your need
The next step is to decide on the type of custom sticker that best suits your needs. Whether you are looking for waterproof, glossy, or matte stickers – there are different materials and styles available to choose from. The two most popular types of stickers are die cut and kiss cut stickers. You can read about them here. Think about how each type of sticker may help your brand stand out from the competition, and decide which type will best represent your company.
3. Research the different types of materials used for custom stickers
Once you have an idea of what type of sticker best fits your needs, it’s time to start researching the different materials that are available for custom stickers. Popular materials include paper, vinyl, and polypropylene. Consider the durability of each material and how it may affect the longevity of your stickers. You can find out more about how long stickers last here.
4. Ensure your design elements match your brand’s aesthetic
It is essential to match your design elements to your overall brand aesthetic to create a unified, recognizable look for your brand. When customers see your stickers, they should be able to recognize them as part of your company’s branding. This helps establish an emotional connection and increases the likelihood that customers will remember and purchase from you again.
5. Take into account printing options such as digital or screen printing
When printing your custom sticker, there are two main options – digital and screen printing. Each method has its own advantages and disadvantages, so be sure to research both methods to determine which one is the best fit for your project. Digital printing is usually faster and less expensive, while screen printing is generally more durable and long-lasting.
6. Research suppliers to find the best option that fits both your timeline and budget
Finally, it’s important to research different suppliers to find the one that best fits both your timeline and budget. There are many companies out there that offer custom sticker printing services, so make sure to shop around and get quotes from several suppliers before making your decision. Make sure to read reviews of the supplier and check their turnaround times in order to ensure they can meet your needs.
Creating custom stickers for your brand is a great way to promote your company and increase visibility. By following these 6 essential tips, you can ensure that the final product is high quality and matches your brand’s aesthetic. Good luck!
